TOP TIPS: 10 ways to breach cultural barriers

Being aware of different spins resulting from language translation when communicating with foreign audiences is a valuable asset. Take note of these tips for clear and effective global communication.

An Association of Strategic Practitioners Internal Communications (ASPIC) discussion on “acting globally and thinking locally” produced these top tips for communicating with European and global audiences:

1. Middle managers are very powerful communicators but already have a day job — help them communicate the message by showing its benefits and giving them tools.

2. Create an upward push for information — tell employees that they should expect management to give it to them on a certain date.

3. Beware of different spins resulting from language translation and cultural attitudes that may see
withholding information as empowering

4. Be aware that for some issues a blanket approach will be unfeasible. Have an honest discussion and then let people make their own decisions.

5. Work fast and get to employees before the rumors do. The message can be explained to managers in full at a later date.

6. Don’t overload people with information they don’t really need to know.
7. Create a trustworthy network of communicators. You can’t be omniscient so rely on people making their own decisions.
8. Don’t underestimate the credibility of the CEO. He/she can have a big impact just by doing a few grassroots focus groups.
9. If you have too many locations for the CEO to visit personally send other senior staff.
10. Video employees interviewing the CEO about contentious issues and distribute it.