Making Ethics Part of the Brand Identity

Making Ethics Part of the Brand Identity
Community: Talent Leadership Track: Leading Ethical Organizations
Webcast: Webcast Airs: February 9, 2012

Many companies strive to stand for something greater than themselves. For example, Apple is synonymous with innovation, and Google is synonymous with search. But the branding of a company and its’ defining culture and mission is the result of a well-executed strategy that incorporates many different leaders and business units aligned to achieving the same goal.

In the same vein, ethical companies are no accident. A culture guided by morality and principles is result of organizations shaping that brand internally, externally, and through the work environment. Internally, ethics must be championed through engagement, diversity and empowerment among employees, while they are externally shaped by social media, consumer confidence, and press exposure. Don’t miss these key takeaways:

Learn what components must be in place to build a climate where employees and clients are advocates of an ethical brand
Discover how fostering a moral organization culture affects employees and customers
Find ways to strengthen ethical climates in your organization

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